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Proactive yield management in time of uncertain and changing demand is very essential. The yield management system and the processes that surround it are specifically designed to deal with he volatility and uncertainty that always exists in demand and, as such, will also deal with the changes in demand that may be evident now. Hotels market in Seoul has very apparent and clear demand pattern between weekdays and weekend and also there exist potential revenue opportunity if hotels apply yield management system properly. However, just operating the yield management concept like airline industry will cause many confusions because hotels in Seoul are heavily dependent on the repeating customers whose room rates are relatively lower than the first time customers. This paper considered this factor very closely and suggests good setup guideline which is implicated by customer segmentation.