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This study was to investigate the relationship between consuming behaviors and the enticing factors of sports arena. The independent variables of the study was royalty. The dependent variables were enticing factors including performance, status of reputation, facilities, and marketing factors. The subjects of the study were 470 randomly selected spectators who were present at 3 games, held in Wonju, Seoul, and Anyang among pro-basketball season games. The apparatus to collect data was 'the enticing factors of sports arena' and 'consuming behaviors' questionnaires(Cho Kwan-Hyung, 2000) which were revised and complemented based on four areas in spectator orientation(Marcum & Greenstein, 1985) and enticing factors of sports arena(Cronin & Taylor, 1992). Chi-square and One-way ANOVA were used to analyze the data by SPSS 10.0 for Windows(p<.05). The results of analyzing the relationship between royalty and the enticing factors of sports arena led to following conclusions. Performance, status of reputation and facilities according to cheering team orientation, that was one of the elements in devoting level, were significantly different. Furthermore, there was significant difference in status of reputation factor depended on cheering athlete orientation. However, enticing factors of sports arena according to membership and out cheering were not significantly different.