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The purpose of this study was to examine the relationship among attribute of professional football team, team identification, and team loyalty. The subjects were home spectators for four teams, which were participated in “2002 Samsung PAVV K-league.” Out of the 520 samples, the questionnaire that did not mark more than three items dropped out so total of 501 questionnaires are used for this study. With this samples, frequency analysis, simple regression analysis, and multiple regression analysis were made using SPSSWIN Ver 10.0. The results are as follows.First, team identification is affected only by licensing/merchandising, team performance rate, and team image out of attributes of professional football team. Second, attitudinal loyalty is affected only by service, licensing/merchandising, facility, and team image out of attributes of professional football team. Third, behavioral loyalty is affected only by licensing/merchandising and team image out of attributes of professional football team. Fourth, team identification affects attitudinal loyalty and behavioral loyalty.