초록 close

The purpose of this study was to address professionality of the present front staffs and to propose a strategy forattracting effective front staffs. The object of study were 177 staffs who worked for 8 professional baseball teams or for 11 professional football teams.We could conclude these followed from the result of study.First, we might think that professional football and baseball which are one of the most popular sports in our country have more audience in the ration of 2:1 than any other sports. But there is a smaller audience in the professional football as compared to the professional baseball. Especially, the number of front staffs who works for professional much smaller than one works for professional football. The front staffs are lacking for managing the professional team. For a small number of front staffs carries out too many works, it is very difficult for them to do marketing effectively, specially and classified. Second, the purpose of professional team is that the team profit the company very well. At the same time it offers great image of the company and sound leisure to fans. Also, it contributes to social welfare. The front staff who works for the professional team should major in physical education or in the field related to sports management. So professional team would have more specialized, professional staffs than earlier and then manage whole team effectively.Third, according to our materials, the front staff in the professional team work on an average for 4.64 years. Although the limited staffs have worked in the various fields for the lack of staffs, they have got only small wages. So they are always complaining of few wages. Therefore, the professional team should build good working environment for the staffs and it try for front staff to get more wages than earlier. Also it should encourage them to be specialist in a field and to work for long time.