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The porpose of this study was to analyze the effect of on sports center participant life style and Marketing mixed factor customers' satisfaction.The subject of this study were 223 participants in sports center in Seoul. They were selected by random sampling method. The questionnaires for this study were used to collect data about sports center participant life style and Marketing mixed factor which effect on consumer's satisfaction.They consisted of socio-demographic variable, individual variable, marketing mix factors, and consumers' satisfaction.The statistical methods utilized in this study to analyze the collected data were frequency, One-way ANOVA and standard multiple regression analysis. From the analysis of this study, the following conclusions were obtained;Firstly, facilities of sports center or service effect on customers' satisfaction. In detail, the better facilities of sports center, the higher customers' satisfactionSecondly, Marketing mixed factors partially influence on consumers' satisfaction. In detail, the higher operation process of sports center, the higher consumers' satisfaction.Third, place of sports center effects on customers' satisfaction. In detail, the better place, the higher consumers' satisfaction.Fourth, promotion activity of sports center effects on consumers' satisfaction that i, the better promotion activity, the higher consumers' satisfaction.Fifth, employees of sports center(human resources), the higher consumers' satisfaction.Sixth, operating process of sports center effects on customers' satisfaction. That is, the better of sports center, the higher consumers' satisfaction.Finally, Products or factors of service as marketing mixed factors would be applicable as facilities and general service.