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- Digital watermarking is the technique, which embeds an invisible signal including owner identification and copy control information into multimedia data such as audio, video, and images for copyright protection.A new MPEG watermark embedding algorithm using complex block effect based on the Human Visual System(HVS) is introduced in this paper. In this algorithm, 8 8 dark blocks are selected, and the watermark is embedded in the DC component of the discrete cosine transform(DCT) by using quantization and modulus calculation. This algorithm uses a blind watermark retrieval technique, which detects the embedded watermark without using the original image. The experimental results show that the proposed watermark technique is robust against MPEG coding, bitrate changes, and various GOP(Group of Picture) changes.