초록 close

The development of fast information network connections and the information highway of todays society have made consumers to demand various services in interior design. The media influencing consumer behavior is with no doubt, the Internet. The exponential growth in Internet users in Korea is surprised to all other countries. At this time where new businesses and events on the Internet are developing successfully, the educational and cultural benefits to consumers, which is quite different from the time when consumers only depended on television and newspaper, are enabling consumer demand to grow together with the abundant floods of information. This implies that consumer choice is shifting from needs-based to wants-based products and services. In the past where only the necessities were mass-produced and there was a lack in goods in general, there just werent enough products or varieties for consumers to either compare or evaluate. Today, comparing and evaluating has become natural with the access to information, and consumers have learned to choose interior products that fit their preferences. In other words, this means that consumers are now at a transition point where they are moving from the simple everyday needs of the past to wants of the present that allows them to form a standard for selecting products of their own preference.