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This study focuses on the advertising billboards and signboard along the roadside buildings and consists of two experiments. The first examines the influence of the amount of advertising billboards and signboards on the preference evaluation of a streetscape. The second inquires into the influence of qualitative change of the advertising billboards and signboards using the simulated photomontage slide films, which are changed the form, arrangement and feature of advertising billboards and signboards. The conclusion about the visual perceptional research is useful in improving advertising billboards and sidnboards along the roadside buildings.