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In order to examine theoretical underpinnings of preference for various built forms, 129 subjects are asked to rate a total of 9 slides of residential houses depicting a wide range of organizational properties on a 5-point scale, for coherence, complexity, excitement, familiarity, and environmental sensibility, respectively. This study addressing the issue of aesthetic beauty evaluation for man-made creatures(e.g., residential housing) has obtained several meaningful findings. All throughout each of the slide scenes, first, both desire to visit and desire to live in turned out to be a good measure of environmental preference. The two measuring instruments are highly correlated in statistically significant levels. That is, the more likely people desire to visit a spot, the more likely they wish to live in the house. Second, Pearson's correlations showed that coherence is the opposite end of complexity. The more likely a housing setting hangs together, the less likely it looks to be complex. Overall, though, it is not clear that the two variables work directly in that way, as weighted on preference ratings. That is, coherence and complexity are likely to be totally two independent systems that affect the ratings of preference. Furthermore, coherence and complexity, respectively, are not effective in predicting the pattern of environmental preference. Third, both excitement and environmental sensitivity(e.g., harmony of a house with its surrounding natural scenary) most highly account for the preference for various housing scenes, while familiarity has a limited effect on preference ratings. Possibly, people could like or dislike a physical setting, no matter how much they are familiar with it. Finally, this study suggests that design professionals can communicate effectively with their clients vie establishing a set of visual standards as an appropriate communication tool for better design.