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This research was enforced to help on the home shopping activation through grasping properties of women consumers who purchase apparel product by home shopping. The subjects were 328 women consumers residing in Cheongju who had purchased apparel product through home shopping. Collected data were analyzed frequency analysis, t-test, analysis of variance, and crosstabulation analysis, using SPSS. The results were as follows: 1) When purchasing formal wear, casual wear and furnishing textile products through home shopping, respondents thought a serious view of design and fiber content, and when purchasing underwear, of fiber content and size. 2) When purchasing apparel products, most of respondents confirmed apparel labels, and married women confirmed more than single women did. It was fiber content, care symbol, and size that respondents considered most of apparel labels. 3) The single women managed internet and knew the value of internet in searching information or purchasing apparel products than married women. 4) When purchasing apparel products via home shopping, respondents used TV, catalog, and internet in order. 5) Satisfaction for clothing purchased via home shopping was ordinary level, while satisfaction for furnishing textile products were high, satisfaction for formal wear was low.