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In the rapid environment changes of the air service market at home and abroad, air transportation business companies in Korea has to find the new markets, to supply customers with high quality services, to analyse the potential markets and to expect the changes of customer's needs exactly.Frequent Flyer Programs(FFP) are ones that airline companies keep customers as members who use their own airlines, add mileages to customers according to their boarding results, and provide rewards to them if the accumulated mileages meet certain criteria. The methods of rewards are to provide free tickets, up-grade class, free usage of partner companies, and the like. These bonuses of the airlines attract their members to use their own airlines continuously.Customers want a higher rewards by accumulating mileages continuously by using enrolled airlines continuously. Therefore, FFP operate favorably to huge airlines which have already high market shares and execute various strategies by having capital power and broad routes.