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Many numbers of scholars in the hospitality industry have emphasized that more rigorous research is needed for development and credibility. And they have suggested that research topics, methodology, and statistical techniques used in academic journal articles would be as one possible indicator of research direction and methodological sophistication. This study reports that the findings of content analysis performed on 252 articles published in Journal of Tourism and Leisure Research during 1989-2002. Objectives related to subject area, statistical techniques, survey method have been investigated. Findings revealed opportunities for the improvement of research in the field of hospitality.