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The purpose of this research is to formulate the concept and to propose the development strategy regarding entertainment shopping mall of Jeju free international city. For the places considering tourism development for the socio-economic growth, entertainment shopping mall including tourism function is regarded as a good item to induce tourist flows and to improve the place image. Through the previous literature, the study reviewed the concept and brief history of shopping mall and identified the importance of entertainment and shopping for tourism activities in a destination. The results of case analysis provided the characteristics of entertainment shopping mall according to the four types and the entertainment shopping malls which can be benchmarked. The contents of development strategy were composed of the evaluation of alternatives for concept of shopping mall, the establishment of target audiences, and financial feasibility analysis.