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The purpose of this study is to identify differences that might exist between married women's buying motivations for imported and domestic formal two piece suits and to test the role of socioeconomic variables on those differences. Sample selection criteria included married women living in Seoul, Korea, between ages 30∼59. Purposive sampling method was used to secure respondents with experience with imported formal two-piece suits. Of 400 distributed, 246 usable questionnaires were returned. Statistical analysis of results included factor analysis, and paired t-tests. For both imported and domestic suits, the most important buying motivation was utilitarian, with quality the most important consideration. Purchases of domestic suits were more influenced by factors such as advertisements, economics, impulse buying, approval of others, and current fashionability of style than were the purchases of imported suits. On the other hand, purchases of imported suits were more influenced by factors such as prestige and utilitarian motivation than were purchases of domestic suits. For most socioeconomic variables, respondents indicated significant differences in their motivations for buying imported suits and domestic suits. The results of this study suggest the need for implementing different marketing strategies for imported suits and domestic suits.