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The purpose of this study was to investigate the present state of e-business according to theestablishment year and the sales approach of Dongdaemun clothing market and to present problemsaccording to e-business activation of it and its developmental direction.The subjects for this study were selected out of Dongdaemun clothing markets being considered asmore fashion-oriented markets and were divided into two categories both according to the establishmentyear and according to the sales approach.As a result, Dongdaemun clothing markets are mainly divided into traditional wholesale market,eastern wholesale & retail market, and western retail market and having dealings with each otheraccording to the markets characteristics. The utility percentage of on-line e-business according to theestablishment year and the sales approach showed that traditional wholesale market was 42%, easternwholesale & retail market 0.75%, and western retail market 11%. This result indicated that the utilitypercentage of traditional wholesale market showed much higher than eastern wholesale & retail marketand western retail market. This would be because the structural characteristics of clothing marketdelayed the utility of e-business.For the problems on the utility of on-line e-business through counselling, traditional wholesale marketshowed much higher than wholesale & retail market and retail market because it had little problems ondesign imitation in retail market due to export by order and mass production. The problems of low utilityof on-line e-business in Dongdaemun clothing market would result from well-timed on-line updateaccording to rapid goods cycle, constant satisfaction for additional order, standardization of size andquality, and inexpensive internet purchase despite of express expense.