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This study analysed structural relationship of ski-resort restaurant customers satisfaction and behavioral intentions for service quality. service quality factors was defined as tangibles, reliability, responsiveness, assurance, empathy. Behavioral intentions was defined as loyalty and brand switch. LISREL model was used to develop dimensions of service quality of a ski-resort restaurant and to explore the relationship between overall service quality of a restaurant, customer satisfaction and behavioral intentions. The empirical results are as follows. First, It has a significant relationship between service quality and overall satisfaction. Second, It has a significant relationship between overall satisfaction and behavioral intentions. Author shows that overall service quality affects ski-resort customers satisfaction and behavioral intention.1) 세종대학교143-747 서울특별시 광진구 군자동 98번지1. Sejong University98 Gunjadong Kwangjingu Seoul 143-747 Korea2) 초당대학교534-701 전남 무안읍 성남리 419