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The purpose of this study is that make an purchasing of consumer's effective foundation and analyze consumer's reaction and inclination which affects their purchasing behaviors and relation between consumers and purchasing behaviors. I conduct a survey on those who play golf in Chun-chun of Kang-won province. And they answered questions by self-administration method. I selected 311 research results for analysis.The method of study is base on precedent study of Yang yong-suk(1997), Jung young-jun(1997) and Kim jong-tae(2001), and I complement and modify questions to meet with the goal of study. I used the techniques of statistical analysis for data. They are frequencies analysis, a factor analysis and a crosstabs analysis to inquire into independence between distribution and major factor of group. And I get mean(M) and standard-deviation(SD) to inquire into a trait between each group, and examine relation between variable closely using ANOVA.Using the method I mentioned till now, I reach a conclusion such a following results. The first, when the golf-activity consumer want to buy golf-supplies, they usually go to the sports shop or the golf shop because they think the quality of products above all. The second, the purchasing behaviors in golf is affected by a characteristic of the golf-activity consumer. The golf supplies purchasing is affected according How long they have played, how many curriculum vita they have and how good skill they have. The person who practice playing golf 2-3 times per week, have varied career for 3-4 years and the consumer who are over handicap 19 purchase actively.The third, repurchasing are affected by the propensity of golf-activity consumer. When they change their golf supplies, they think that the mainly elements are a defect and old-fashioned style of their supplies.