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The purpose of this study was to analyze the effect of golf club consumer's purchasing behavior for enterprise to be at an advantage in corporation marketing. This study sampled driving range in In-cheon by means of simple random sampling. The Questionnaire were distributed 260 random people, 224 samples were eventually used for the study. SAS 8.01 program was performed for data analysis. The results can be summarized were as follows;First, golf club consumer considers that not only a special factor but general factors about golf clubs on purchasing. That is to say, consumer have general factors under consideration. Second, golf club consumer is affected a golf-specialist. Golf club is expert equipment. Nevertheless most consumers don't have professional knowledge about that. A golf-specialist is the most influential ones to them. Third, a level of golf affects golf club consumer's purchasing behavior. It is different that between high level golfer and low level golfer have tendency to considerable factors and informations of equipment on purchasing.