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This paper is aimed at examining the characteristics of Imagist rhetoric by analyzing Korean Imagist poet Kim Gwang-gyun’s works. Imagist rhetoric, a sub-category of Modernist rhetoric, is worth a study because it reflects, in many important aspects, the modernist rhetoric with logocentrism in its core and modernity, trust of reason and order consciousness in its basis.Korean Imagist poet Kim Gwang-gyun, in the early stage, wrote some realist poems and criticisms. In those works, he insisted writers must have concern over people’s sadness and suffering. But since 1935, he concentrated on imagist poems and criticisms which attracted considerable attention. A critical point of view and a concern for the people suddenly disappeared from his works.We can find out the reason from his concepts like as ‘thought of style(형태의 사상성)’, ‘thought of sense(감각의 사상성)’. These concepts mean the lack of reflection about poetic object and reality. From these facts, We can reach a conclusion that Imagism has a preference for functional to causal explanation. According to Ronald Schleifer, It reflects the transformation from cause to effect, in Saussure’s terms, from a mode of understanding based upon the diachronic discovery of the origin to a mode of understanding based upon a synchronic apprehension of between and among phenomenal data. For the reason, we can call the rhetoric of Imagism the rhetoric of depthlessness.