초록

This research aimed to provide the implication capable of being helpful to the safe dietary life of consumer providing the theoretical basis for the Technology Acceptance Model in the environment of trace system of food career and utilizing the trace system of food career by analyzing the quality of information being the subordinate concept of trace system. The use availability and the cause-and-effect relationships between the reliability being the subordinate variable and the use intention systematically. The summary of analysis result is as follows. First, the quality of information and the information visibility of trace system of food career appeared to affect the significant positive (+) effect on the perceived usability. Second, the information accessibility appeared to affect the significant positive (+) effect on the use availability. On the other hand, the quality of information, the information availability and the information visibility appeared not to affect the significant positive (+) effect on the perceived use availability. Third, the quality of information appeared to affect the positive (+) effect on the reliability, the information accessibility appeared to affect the significant negative (-) effect on the reliability. Even though the perceived usability appeared not to affect the significant positive (+) effect on the use intention, the perceived use availability appeared to affect the significant positive (+) effect on the use intention.

키워드

Food Traceability, TAM, Usage Intention, Perceived Usefulness

참고문헌(62)open

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