ABSTRACT

We hypothesized that social competence inferred from faces would be a better predictor of Korean elections than competence judgments made about faces. In order to test the hypothesis, we recruited 92 Koran children (10 years of age & 46 females) and showed them 30 pairs of faces consisting of two candidates from either 2012 or 2016 national assembly elections. For each pair, participants indicated 1) the person who might be smarter (competence) and 2) the person who might have more friends (social competence). In support of the hypothesis, perceived social competence significantly predicted the election outcomes. However, perceived competence was not significantly associated with election outcomes in 2012 and had negative effects on election outcomes in 2016. The findings suggest that, when making social judgment, personal attributes like competence may not be important whereas social attributes like social relations may serve as a critical factor in interdependent cultures.

KEYWORD

Face Perception, Political Elections, Impression Formation, Culture, Social Cognition

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