ABSTRACT

This study aimed to examine the effect of women’s cosmetics salesperson’s emotional labor on job stress by conducting a questionnaire survey among 500 women’s cosmetics salespersons. To analyze the data, factor analysis, independent sample t-test, one-way ANOVA, correlation analysis and multiple regression analysis were performed using SPSS 18.0 program. The results were as follows. Among job stress factors, the highest rate (60.2%) of participants complained job stress with a level of 75% or higher about job demand, followed by relationship conflict (37.6%) and unsatisfactory pay (35.6%). Emotional dissonance had a significant effect on job demand, job instability, relationship conflict, organizational system, unsatisfactory pay and organizational culture. In addition, the defect of emotional expression had a significant effect on the absence of job autonomy. Overall, the results indicate a need to develop a plan to ease cosmetic salespersons’ emotional labor and their job stress, and to provide sufficient support to cosmetic industry.

KEYWORD

Cosmetics salesperson, Emotional labor, Job stress

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