ABSTRACT

Purpose: This study figured out the present status of owner-operators’ use of food delivery app services and looked into the appropriateness of the commission they pay in return for the use. Research design, data, and methodology: In this study, total of 123 copies of the questionnaires were collected and 108 copies were applied in the final analysis. We analyzed the status for using a food delivery app service and analysis was conducted with SPSS 18.0. Results: It was found that there is a differential application of the commission of their use of a food delivery app service according to their transaction volume. In addition, because of the differential application of a service commission according to the volume of the owner-operators’ use of food delivery app service (sales) rather than their absolute scale, the lower the result of the owner-operators’ operation of food delivery app service, the relatively greater their burden for the commission may become. Conclusions: It is necessary to cut the commission for small owner-operators’ use of food delivery app service for equal commission regardless of transaction volume or business scale. In addition, it would be necessary to adjust the decreases of profits from commission of food delivery app service businesses by making up for that through the increase in larger owner-operators' commission.

KEYWORD

Delivery App Service, Delivery App Fee, Open-Market Selling Commission

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