ABSTRACT

Purpose - This study attempts to identify the attributes of home meal replacements (HMR) from the perspective of consumers as well as suggest some directions for HMR. Research Design, Data, and Methodology - For the research, food and nutrition professors were interviewed and surveys were completed using the revised Delphi method to identify attributes of HMR. Subsequently, a total of 140 food and nutrition students already aware of HMR were asked to rate the attributes in terms of importance and satisfaction. In addition, Importance- Performance Analysis (IPA) was conducted. Results - According to the analysis results, a total of seven key factors were deduced from the attributes ratings and the Kaiser-Meyer-Olkin (KMO) criteria, which is used to verify the appropriateness of the selection of the variables. Conclusion - The findings could be helpful in the future as reference data for HMR producers and distributors to assist in the diagnosis of the status of HMR. Additionally, the data may point to some areas that need greater attention in terms of production as well as marketing.

KEYWORD

Home Meal Replacement(HMR), HMR Quality, Evaluation for HMR, IPA, Food Science and Nutrition

REFERENCES(18)open

  1. [jounal] An, Min-Young. / 2003 / Clothing Evaluation Criteria and Purchase Intention based on Consumers'Clothing Shopping Orientation in Cyber Shopping / Journal of the Korean Society of Clothing and Textiles 27 (7) : 789 ~ 799

  2. [jounal] Deng, W. / 2007 / Using a revised importance-performance analysis approach : The case of Taiwanese hot springs tourism / Tourism Management 28 (5) : 1274 ~ 1284

  3. [jounal] Dick, A. S. / 1994 / Customer Loyalty : Toward an Integrated Conceptual Framework / Journal of the Academy of Marketing Science 22 (2) : 99 ~ 113

  4. [web] eToday / eToday

  5. [jounal] Grier, K. / 2001 / An Update on the Canadian Home Meal Replacement Market / Grocery Trade Review : 1 ~ 7

  6. [jounal] Hall, J. / 2001 / Exploring the Links between Wine Choice and Dining Occasions:Factors of influence / International Journal of Wine Marketing 13 (1) : 36 ~ 53

  7. [jounal] Hammitt, W. E. / 1996 / Going beyond Importance-Performance Analysis to Analyze the observance-influence of park impact / Journal of Park and Recreation Administration 14 (1) : 45 ~ 62

  8. [book] Korea Chamber of Commerce and Industry(KCCI) / 2015 / 2015Distribution Industry White Paper / KCCI Distribution and Logistics Agency

  9. [book] Lee, Eun-Young / 2007 / Fashion Marketing / Kyomunsa

  10. [jounal] 이하영 / 2011 / HMR(가정간편식) 디자인개발을 위한 전략연구 / 한국상품문화디자인학회논문집 (29) : 83 ~ 107

  11. [jounal] Levesque, T. / 1996 / Determinants of Customer Satisfaction in Retail Banking / International Journal of Bank Marketing 14 (7) : 12 ~ 20

  12. [jounal] Martilla, J. A. / 1977 / Importance-Performance Analysis / Journal of Marketing 41 (1) : 77 ~ 79

  13. [jounal] Mitchll, A. A. / 1981 / Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? / Journal of Marketing Research 10 : 70 ~ 80

  14. [jounal] Morey, R. C. / 2002 / Purchase Situation Modelling in Wine Selection : An Evaluation of Factors in an Australian Context / International Journal of Wine Marketing 14 (1) : 41 ~ 64

  15. [web] New SIS / New SIS

  16. [book] Stanley, R. E. / 1982 / Promotion / Prentice Hall : 56 ~ 57

  17. [jounal] 양회창 / 2014 / An IPA-based Study on the Sextic Industry’s Potential for Continued Development from Producers’ Viewpoint / 유통과학연구 12 (11) : 15 ~ 23

  18. [thesis] Yang, Jung-Mee / 2013 / A Study on Airline Service Quality Assessment using Potential Customer Satisfaction Improvement Index(PCSI)and Revised IPA based on Kano Theory