ABSTRACT

The purpose of this study was designed to investigate the purchasing considerations given and wearing fit according to suit styles in male consumers in their 30s by conducting questionnarie research with 410 persons. The research intended to give menswear manufacturers the scientific data to improve consumers’ satisfaction when menswear brands produce jackets. The summary and conclusions in this study are as follows: First, male consumers have moderate interest in fashion and recognize the impact of fashion on their professional lives. Also, male consumers were aware that recent menswear fashion trends are being changed to slim-fit. Second, by examining the suit inventory and the purchasing consideration according to the suit styles, male consumers in their 30s had between 2 to 4 suits, both in slim-fit and classic-fit, respectively. When consumers purchase a suit, the most important consideration factors are size and wearing fit in both slim-fit and classic-fit. The reason to purchase a slim fit suit is that it seems slim due to its fitted silhouettes, while in a classic-fit suit, it is required because of job nature. Third, the result indicates the circumferences causing the most uncomfortable were the shoulder, chest,the back, and upper arm. Also, they mentioned the chest and the abdominal section including the shoulder as the most uncomfortable circumference to the question on what to be improved in jacket. Therefore, the research suggests that the menswear manufacturer should consider different consumers’ desires which require different criteria based on the suit styles.

KEYWORD

menswear, purchase, fitting, slim-fit, classic-fit

REFERENCES(14)open

  1. [other] 강범창 / 2007 / 남성복 슬림 핏 트렌드확산 / 어패럴뉴스

  2. [thesis] 강여선 / 2004 / 남성복 재킷의 선호 여유량과 맞음새에 관한 연구

  3. [thesis] 김미정 / 2005 / 남성 캐주얼 재킷 원형 개발에 관한 연구: 25~34세 남성을 대상으로

  4. [jounal] 박진영 / 2001 / 성인 남성의 신사복 구매행동과 맞음새에 관한 조사 연구 / 복식문화연구 9 (1) : 45 ~ 60

  5. [jounal] 석혜정 / 2007 / 연령과체형에 따른 성인 남성의 기성복 맞음새 만족도 조사 / 한국의류학회지 31 (2) : 308 ~ 318

  6. [jounal] 심부자 / 2007 / 남성복 피티드 재킷 패턴 설계를 위한 패턴비교분석 및 착의평가 / 패션 비즈니스 11 (5) : 35 ~ 50

  7. [thesis] 안성원 / 2001 / 성인 남성의 신체만족도와 기성복사이즈 만족도에 관한 연구

  8. [other] 어패럴 뉴스사 / 2007 / 한국패션브랜드연감 (Korea Fashion Brand Annual. 2007/2008) / 어패럴 뉴스사

  9. [jounal] 이선희 / 1997 / 남성 기성복의 적합성에 대한 소비자실태 조사 / 한국생활과학연구 (15)

  10. [thesis] 이혜영 / 2004 / 남성정장 설계를 위한 연령별 체형별 치수체계에 관한 연구

  11. [thesis] 조낙현 / 2008 / 18~24세 남성 슬림 핏 재킷 원형개발

  12. [book] 한국사전연구사 / 2001 / FASHION 전문자료사전 / 한국사전연구사

  13. [web] / 남성 출근복 정장 차림 늘어나

  14. [web] / Market: Consumer-구입결정요인