ABSTRACT

When visual and auditory information is presented simultaneously, we perceive visual information dominantly over auditory information. This effect is called the visual dominance effect. This study was to examine the influence of semantic congruence of visual and auditory information on the visual dominance effect. The semantic congruence of visual and auditory information was manipulated. The results showed that the visual dominance effect obtained in error rates was not modulated by semantic congruence, whereas the effect in RT was. It is suggested that this modulation of the influence of semantic congruence on the visual dominance effect would be due to the task type.

KEYWORD

Visual Information, Auditory Information, Semantic Congruence, Visual Dominance Effect

REFERENCES(17)open

  1. [jounal] 김보성 / 2006 / 자극과 반응의 감각양상에 따른 스트룹 효과의 차이 / Journal of The Korean Data Analysis Society 8 (6) : 2473 ~ 2481

  2. [jounal] 정진옥 / 2007 / 단서의 감각양상에 따른 시각탐색과제 수행의 차이 / Journal of The Korean Data Analysis Society 9 (5) : 2521 ~ 2531

  3. [confproc] Cooper, R / 1998 / Visual dominance and the control of action / the 20th Annual Conference of the Cognitive Science Society : 250 ~ 255

  4. [jounal] Hohnsbein, J / 1991 / Effects of crossmodal divided attention on the late ERP components: I. Simple and choice reaction tasks / Electroencephalography and Clinical Neurophysiology 78 : 438 ~ 446

  5. [jounal] Klein, R. M / 1977 / Attention and visual dominance: A chronometric analysis / Journal of Experimental Psychology: Human Perception and Performance 3 : 365 ~ 378

  6. [jounal] Posner, M. I / 1976 / Visual dominance: An information-processing account of its origins and significance / Psychological Review 83 : 157 ~ 171

  7. [jounal] Quinlan, P / 2000 / The "late" locus of visual dominance / Abstracts of the Psychonomic Society 5 : 614 ~ 628

  8. [jounal] Rock, I. / 1967 / Vision and touch / Scientific American 216 : 96 ~ 104

  9. [jounal] Rock, I / 1964 / Vision and touch: An experimentally created conflict between the two senses / Science 143 : 594 ~ 596

  10. [jounal] Sinnett, S / 2007 / Visual dominance and attention: The Colavita effect revisited / Perception and Psychophysics 69 : 673 ~ 686

  11. [jounal] Shapiro, K. L / 1980 / Stimulus-reinforcer interactions in Pavlovian conditioning of pigeons: Implications for selective associations / Animal Learning and Behavior 8 : 586 ~ 594

  12. [jounal] Colavita, F. B / 1974 / Human sensory dominance / Perception and Psychophysics 16 : 409 ~ 412

  13. [jounal] Egeth, H. E / 1977 / On the locus of visual dominance / Perception and Psychophysics 22 : 77 ~ 86

  14. [jounal] 김보성 / 2008 / 다중 정보 제시 상황에서 공간, 시각, 청각 정보의 정보 양상 우세성 관계: 디스플레이와 제어장치 설계를 위한 함의 / 한국심리학회지: 인지 및 생물 20 (2) : 95 ~ 107

  15. [jounal] Koppen, C / 2008 / Semantic congruency and the Colavita visual dominance effect / Experimental Brain Research 184 : 533 ~ 546

  16. [jounal] 김보성 / 2008 / 자극과 반응양상 부합성이 선택적 대상-기반 주의에 미치는 영향 / Journal of The Korean Data Analysis Society 10 (2) : 819 ~ 831

  17. [jounal] 민윤기 / 2007 / 얼굴표정 방해자극이 감정단어 탐색에 미치는 영향 / Journal of The Korean Data Analysis Society 9 (3) : 1407 ~ 1415